The Hobbit: Treasure Hunt: Synergy

This is an example of where The Hobbit marketing team have used synergy to spread the word of the films. Starting at social networking sites, online stores, email/news sites and film websites, the word is spread thoroughly throughout the internet. Air New Zealand is the main partnership within this example, but multiple platforms for marketing opportunities are presented, reaching a wider audience globally.

British Films: Exportation and Success (The Facts)

• The UK is the second largest exporter of films, after America
• In 2012, British films accounted for 15% of the global box office
• The vast majority of internationally distributed British films are financed by Hollywood
• The whole of Asia only accounts for 6% of UK film exports
• New Zealanders watch almost as many British films as the British
• The British films which travel best are star comedies and historical biopics
• UK films underperfom in Japan, Mexico, South Korea and Brazil

Production investments in 2013

Production companies involved

1. New Line Cinema/ Metro-Goldwyn-Mayer/ WingNut Films
2. A Band Apart/ Columbia Pictures/ The WeinStein Company
3. One Race Film/ Etalon Film/ Universal Studio/ Relativity Media/ Original Film
4. Paramount Pictures/ DMG Entertainment/ Marvel Studios
5. Mirage Enterprises/ The WeinStein Company
6. Bad Robot Productions/ Skydance Productions
7. Lin Pictures/ Langley Park Productions/ Village Roadshow Pictures
8. Summit Entertainment/ K/O Paper Products/ SOIXAN7E QUIN5E/ See Me Louisiana
9. Legendary Pictures
10. UTV Motion Pictures/ Plan B Entertainment/ Skydance Productions

This list shows all of the production companies invested in the films that were most downloaded online in 2013. The list shows that, although there is a wide range of investing companies, a couple mentioned do appear multiple times; Skydance Productions, The WeinStein Company. By appearing multiple times, it highlights the companies that are successfully investing in the production of international and global films.

The Effect of 48 FPS

The biggest technological innovation at work in The Hobbit is the decision to shoot the film at 48 frames per second. Since the film industry began, films have been shot and projected at 24 frames for a variety of reasons which all come down to two basics – firstly, it is the lowest speed that allows for a reasonably smooth illusion of movement and, secondly, it doesn't waste too much expensive celluloid.
Peter Jackson argues his point of doubling this fps rate, saying that it equates a smoother, more naturalistic motion, and when combined with the use of 3D cameras, a 'window to another reality' is opened to the audience.

Uses of different technology in The Hobbit