Captain America: Winter Soldier/Chevrolet media convergence

In the coming weeks, a new Captain America film is due to be released. At the same time, Chevrolet are due to release products. The two companies have come together to create an ultimate ad campaign. By doing so, the two companies have managed to reach outside of their usual audience- the film's audience draws in fans of the car who may not be aware of it's release, meaning they'll have a possibility of increase in box office sales. Vice Versa for the car company.