Google:
One brand that had a major involvement in the more recent promotion of The Hobbit is google. They set up and digitally modified with the help of the team that did the CGI for The Hobbit an entire online Middle Earth that can be explored.
Air NZ:
Air New Zealand have been heavily involved with the marketing promotion of The Hobbit. For the release of both 'An Unexpected Journey' and 'The Desolation of Smaug', Air NZ transferred images for the film onto planes that would fly across the world- to London, L.A., Wellington etc.
They also did other things, for example hanging and setting up models fitting to the size of the character's scale, and creating health and safety videos the be shown to all of their passengers, as well as the whole world:
By teaming up with Air NZ they not only spread the word via news on the internet, but also they managed to reach word of the film to people all around the globe that were either using the airports, the plane, or just looking into the sky.
Toys and figurines:
The Hobbit teamed up with companies such as Funko, Funko POP!, The Bridge Direct, Lego to create a number of toys and figurines to help promote the film. This synergy helped to reach out to a wider audience because they would now have the name of their brand pushed onto toy shop, comic book and general shop shelves globally.
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