NBCUniversal is owned by Comcast. Comcast is one of the biggest mass media and comunications companies in the world. It is the largest cable television and home internet broadband company in the world, also covering home security. It also produces major television and film projects, owns multiple television cable networks, national channels, and the major film institution Universal Pictures, as well as the Universal theme park.It is the parent company of NBCUniversal and Comcast spectator.
By being owned by Universal, Working Title are benefiting a lot. They will receive more money to fund their projects, so they can not only improve the quality of their projects, but also improve and widen their marketing campaigns to bring in a bigger audience. At the top of the chain of parenting companies, there is the biggest mass media company in the world. This means that the company has multiple television networks that are seen by most likely billions across the globe, as well as various other popular points across the media platforms to advertise their project and draw in the audience.
4. Because Working Title is owned by a company as big as Universal, and they go as far up as Comcast, Working Title manage to have a bigger budget to produce bigger films, and also have the ability to widen their audience to an international market, and have a greater opportunity for global marketing. They can produce higher budget movies, thus increasing the quality of the films that they make. However, by being in partnership with such a big company, Working Title are minimizing the opportunity of creating more indie films that carry a risk, as the big corporations are more likely to fund a project that is mainstream and is guaranteed to ensure an audience.
5. Risk free film:
Mainstream films:
- The World's End
- Closed Circuit
- I Give It A Year
Projects they feel passionate which have risk factor:
- Rush
- About Time
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