How important is technological convergence for institutions and audiences within a media area which you have studied?

The merging of different technologies within the film industry is quickly becoming a large factor for film companies and the consumer of the films. The Hobbit is a strong example of this.One main use of technological convergence in this film is it's use of 3D cameras- the RedEpic to be precise. The use of 3D was incorporated into this blockbuster movie to go along with the ever popular demand among cinema goers and film lovers fir 3D films, especially in the genre of action/fantasy that this project conforms to. In a survey recently conducted, it was shown that 71% of the people questioned said that they preferred 3D over 2D films. This statistics indicates to the institutions involved in making this film as successful as possible that by using this type of technological convergence that they are going to be appealing to a wider audience of cinema goers. The fact that The Hobbit was a blockbuster funded by a conglomerate such as Warner Bros meant that they had a large production budget of $250,000,000 meant that it was not a problem to delve into the uses of different technology, and experimenting with the merging of the different technologies.